Connecting design & business

een branding case ontwikkeld in samenwerking met
Het Proces – Design Research studio uit Rotterdam

“With the five domains of the toolkit you
can map your personal designer plan.”

In the Business Station you learn to find your way to connect to the world outside of the academy. Make impact with your work, by connecting and acting on values and business context awareness. Discover how to control and lead within competitive markets, both nationally and internationally. In addition to specific programmes and modules, the Business Station offers a wide range of activities about entrepreneurship and events related to starting your own business.

Five domains

With the five domains of the toolkit you can map your personal designer plan. Such as your drive, your values and the context of your work. The toolkit contains elements you can put together to build the structure of your mind map. The colours of this toolkit are based on the identity of Willem de Kooning academy.